編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-409-039 | Keeping Google "Googley | Groysberg, Boris;Thomas, David A.;Wagonfeld, Alison Berkley | Entrepreneurship | Marketing( 1146 ) |
2 | R0804C | Reverse Engineering Google''s Innovation Machine | Iyer, Bala;Davenport, Thomas H. | General management | Marketing( 1146 ) |
3 | 9-504-096 | Birth of the Swatch | Moon, Youngme | Marketing | Marketing( 1146 ) |
4 | R0712A | Customers'' Revenge (HBR Case Study and Commentary) | Ariely, Dan;Farmer, Tom;Bennett, Nate;Martin, Chris;Fein, Nancy;Libai, Barak | Marketing | Marketing( 1146 ) |
5 | 9-604-081 | Zara: IT for Fast Fashion | McAfee, Andrew;Sjoman, Anders;Dessain, Vincent | Operations management | Marketing( 1146 ) |
6 | 9-609-048 | Amazon Web Services | Huckman, Robert S.;Pisano, Gary P.;Kind, Liz | Operations management | Marketing( 1146 ) |